What does a website cost in 2026?

Ask five agencies what a website costs and you get five numbers that look nothing alike. Nobody is cheating. It is just that "website" is not a product — it is a word covering very different pieces of work.

The four price bands

DKK 4,000–10,000

A template with your logo and your text in it. Built in an afternoon. It looks fine in the screenshot, and it works.

The trouble arrives after a year. The template needs updating, and the update moves things around. Want something the template was not built for, and it has to be hacked around. And whoever built it is rarely waiting by the phone.

The right call when: you need something to point at next week, and the site is not meant to earn money.

DKK 15,000–50,000

Built for you. A real design process, your own pages, and someone who has thought about what visitors should be able to do. This is where most small Danish businesses land.

It is also where it pays to make demands: do you own the code afterwards? Are speed and SEO part of the delivery, or an add-on? Who fixes it when something breaks eight months from now?

DKK 50,000–150,000

No longer pages. Now something happens: booking, logins, payment, integration with the system you already run. Webshops land here as soon as there are more than thirty products and real shipping rules.

Above DKK 150,000

Software, not a website. Several user types, data that has to be right, things that must not go down. The price is less about design and more about how expensive it is when the system gets it wrong.

What actually moves the price

Page count matters less than you think. Page twelve costs almost nothing once the first eleven exist. The first ones are the work.

Design from scratch is the single biggest line. One considered proposal in your colours is one thing. Your own visual identity, with motion and details nobody else has, is another — and it can easily be worth it if you need to stand out in an industry where everyone looks the same.

Copy is the line everyone forgets. Nearly every project that runs late runs late on copy. The client was going to write it, and then four months passed. Settle it on day one: are you writing it, or are we?

Anything that talks to something else costs. Inventory, booking, CRM, payment. Every integration is a place where two systems have to agree, and they rarely agree the first time.

Four questions before you sign

1. Is the price fixed, or is it an hourly estimate? An estimate that grows along the way is not a price. It is a start.
2. Do I own the code and the design afterwards? If the answer is vague, the answer is no — and then you cannot take it with you the day you move on.
3. What does a change cost a year from now? Ask the hourly rate now, not when you need it.
4. Who hosts it, and what happens if it goes down on a Saturday?

And the practical part

We have put our own prices out in the open so you can work with them instead of guessing. Put your project together and see the number straight away — no conversation required first.